Greyson Chance releases new single “Boots.” The singer-songwriter co-directed the accompanying music video alongside frequent collaborator Bobby Hanaford, which was shot in the desert outside of Los Angeles.
“’Boots’ at its core, is a narrative addressing pop culture’s current usage of Western imagery. When I was writing the song, I found myself imagining what Johnny Cash would be like if he were around and making music in 2019. I thought about what he would wear, how he would act, and what he would write about. My conclusion was that it all would look and feel considerably different than these stars wearing cowboy hats these days. Being from Oklahoma, I understand that being ‘Western’ isn’t all about the style, it’s about an attitude, an obsessive loyalty and an unwavering wildness. ‘Boots’ is truly just an observation of what I see in pop culture currently, and what I think about it.”
The video quickly got over 60 million views, which sent Chance down a the media path of discussing his music on talk shows and booking shows. In 2017 Chance came out as gay and now uses his platform to champion the LGBTQ community.
Chance is signed to Arista Records and has more new music coming in 2020.